Why Animated Video is the Best Strategy for Your Social Media
Animated video is an engaging instrument that can help you tell your story more comprehensively. 65% of people are visual learners, and 90% of the information transmitted to the brain is visual. According to molecular biologist John Medina, vision is our most dominant sense, taking up half of our brain’s resources. And visual information is processed 60,000x faster than text. See for yourself: which of the two images is easier to comprehend?
For those reasons, there has been an inevitable shift towards visual content on social media. Just last year, the number of video posts per person has increased 94% in the US alone. Currently Facebook averages more than 4 billion video streams every day. Then there’s the picture superiority effect in which pictures and images are more likely to be remembered than words.
Here’s some statistics that will make you want to use more video in your marketing:
- Including video on a landing page can increase conversions by 80%
- After watching a video, 64% of users are more likely to buy a product online
- 1/3 of all online activity is spent watching video
- 50% of executives look for more information after seeing a product/service in a video
- YouTube users watch more than 3 billion hours of video per month, according to YouTube
If video is not part of your content marketing strategy yet, the time to start using it to market your product is now.
Great, but Why Animated Video?
With such a large number of videos all trying to get viewers’ attention, it’s getting hard for companies to cut through the noise. Another talking head or a boring explainer video just won’t do the trick. This is where the animated video comes in.
How to Make a Cool Animated Video for Free
Step by Step Guide Showing you How to Make an Animated Promo Video in 1hour. We will do this by remaking a popular, Master Card Commercial. You know the ones, “Hotdog $5, 2 Seats near the dugout $150, Spending an afternoon with your son, Priceless”. With Over 2,700 Students and 4.5 Star Rating this is one of the Best Courses on Making Animated Promo Videos!
Majority of consumers prefer video content to reading. Consumer preference will lead to video explosion in content marketing. Video will be used more for converting and lead generation. A lot of potential buyers don’t want to talk to salespeople. Bottom of the funnel is where videos and animations can influence sales in later stages.
There will be a lot of experimenting to find out what videos work in different situations. Animation, talking heads, actors, CGI. How to present introductions, hooks, and calls-to-action in a video. But animation has staying power in this mix.
There are several reasons why animation works better than other types of visuals:
Animation Keeps Viewer’s Attention
Internet users have short attention spans and will only spend this much time on a video or an article. Animation evokes emotions that resonate with the viewers. It sparks conversations and makes your audience want to follow the story.
Besides, nowadays people are used to intrusive marketing ads. Often they just see through all the white noise the ads create. Animation, however, is less known to be a marketing instrument. So people are more likely to pay attention to animated video than to traditional ads.
A fine example is Google Doodles. These cute animations just make us want to click on them.
Animation Simplifies Complex Topics
Animated video brings concepts to life that text or live videos can’t. Think about it: you can make your characters talk all you want, fly, or travel in time. With the help of animation, you can show how mechanisms and processes work.
A great example of using animation for explanation is TED-Ed. If you are not signed up to their YouTube channel yet, it’s just about time. It has over 3 million subscribers and is one of the most popular educational channels on YouTube. Most videos created by the team use animation. It simplifies otherwise difficult topics like how the food you eat affects your brain or the physics of the “hardest move” in ballet.
Check out the essential tips and examples of best practices on how to make a product demo video.
Animation Brings Back Memories
Most of us associate cartoons with good times of our childhood. Animation can make us nostalgic which is one the most powerful emotion. According to studies, nostalgia has the power to filter out all the negative emotions and fight depression. For more reasons why to use nostalgia in marketing, check out this slidedeck by Search Engine Journal.
Animation is Fun
People love being entertained, even if they talk business or get educated. The more entertaining your video on YouTube, Facebook, and other social media channels, the more people will share it. Animation adds 10 points to the entertainment factor.
Watch this cute Lumberjack Party animated video created by Motion Authors to get inspired. It is sweet, funny, and entertaining. All it takes for a video to go viral and spread across social media like wildfire.
Animation Fits for Just About Anything
Animation works fine for any marketing need: product explainer videos, infographics, and release announcements. Marketers from prominent companies recognize the trend. This explains why out of 50 best explainer videos collected by HubSpot, Video Brewery and Switch Video, only 7 are non-animated.
Animation Is Relatively Cheap to Produce
One of the major advantages of using animation for your social media channels is that it is less expensive than live videos. Video production would involve spending thousands of dollars. Searching for a spokesperson, actors, shooting and cutting the film. Instead, you just need a fraction of this effort to create a perfect animated explainer video.
How Powerful Will Video Marketing Become?
By 2019, consumer internet video traffic will be 80% of all internet traffic across the world. Video will dominate the internet. Video will be the primary medium for how internet users will consume information. Check out the future of video infographic.